I am first of all amazed at the traffic my blog received yesterday. It still is astounding that I had 193 views yesterday alone. That is my highest day now ever. (well out of 23 days) And I usually average 40-60 views. So thank you for opening, reading and to some of you for subscribing and sharing. Keep it up! And I will too!
Now on to the good stuff…
The power of suggestion and a circle of influence is not something lost on me. I have attended enough and sold enough customer service training seminars for Fred Pryor Seminars that I know the power positivity has. Let’s use a very recent example of suggestion. Saturday night I saw a friend of mine in another state had “liked” Crock Pot Girls, a group on Facebook. I decided to check it out and I liked what I saw so I “liked” the page too. At the time the page had about 117, ooo members. Not shabby since it was first posted on August 19th. Since Facebook then posts that I like the page, 47 of my friends have also “liked” it. The group has had such an immediate swell of followers that since Saturday night when they were at 117,000 they are now at …. 443, 502 followers.
The Crock Pot Girls are a huge grassroot success. They are so popular they have had to quickly create a website for all their crock pot goodness. I bet they are in complete shock. Here is why this site worked. It addresses a core need everyone woman has. Quick, easy meals that her family can enjoy everyday. Sure there are many cookbooks you can get for crock pots but what is missing in a cookbook is the “referral” for what to really try. Who has the time to test all the recipes out. But these 3 Texas women (2 who are MOPS moms) hit a hot point in every home each day. I even have a friend who is going to buy a couple more crock pots so she can have her main dish, her side and a dessert ready to go a couple of times a week. Amazing! We want clear directions and referrals.
A good referral is worth a lot. Did you know that if you have a positive experience you are going to tell 4 – 6 people about it*? But if you have a negative experience you are likely to tell 20 people. That is harsh but true. I bet you could tell me 3 “injustices” this week when your expectations didn’t get met, their was a major confrontation about an issue, or you misunderstood something. We vent, complain and influence our circle that influences many in other circles by negative referrals.
So for now Crock Pot Girls are hitting the internet like crazy. Bet they are wishing now that they had put a little bit of time into a business model for what could happen. I don’t think they have any way so far to profit off their adventure. Hoping they can take all this positivity for their passion of crock pot cooking and deepen their offerings so they can make some money. As my Dad would say they missed the 6 P’s. Prior Planning Prevents Pretty Poor Performance (his has a different P word for #4 but this is a family blog… ha!) Those 6 P’s really sound true in most areas of my life. I bet they can help you. Start keeping an eye on your 6 P’s!!!
Next time you have a great experience think about how many people you shared that with and then also the flip side when something negative happens. You will be surprised.
Another surprising stat on influence, is that it takes 21 positive experiences to override ONE negative experience.
Check out http://crockpotgirls.com/!!! I am impressed with the community they have built around crock pot recipe sharing. I wish them the best for the future! Or find them on Facebook as Crock Pot Girls for the dialogue and sharing, which is facinating.
* Happy customers who get their issue resolved tell about 4 to 6 people about their experience.
Source: White House Office of Consumer Affairs, Washington, DC, 2011 (this stat still holds up from my days at Pryor)